Company:
Xyngular
Year:
2021
Overview
For Xyngular marketing, I created a fun and energetic kinetic typography video built around a simple prompt: “Why Xyngular?” The goal was to showcase key brand strengths in a fast moving, visually engaging format that was easy to share on social media. I designed the motion, layout, pacing, and transitions to create a short and memorable piece that quickly communicates Xyngular’s value.
Problem
Xyngular needed a short and punchy marketing asset that could capture attention quickly and communicate core brand messages without relying on product images or lengthy explanations. Existing content was more informational and lacked the quick, high energy style needed for social engagement.
Solution
I created a kinetic typography video that used bold type, rhythmic animation, and eye catching transitions to highlight the main reasons people choose Xyngular. I sourced a soundtrack that matched the upbeat tone and synchronized the animation to the music for added impact. The final video was dynamic, shareable, and effective at delivering the message in a concise and memorable way.
