Company:
Xyngular
Year:
2021
Overview
I created a kinetic typography video for Xyngular that walked distributors through the core daily activities recommended for consistent business growth. The video was built entirely from graphics and animated in After Effects, using clear type, simple iconography, and rhythmic pacing to make the information easy to follow. Music was sourced and paired with the animation to support an upbeat, motivational tone.
Problem
Distributors needed a concise and engaging way to understand the daily actions that support their success. Existing materials communicated the steps, but they lacked a dynamic format that could capture attention, simplify the message, and reinforce habits in a memorable way.
Solution
I created a kinetic typography video that broke the steps into clear, easy to digest visuals using strong hierarchy and clean motion. Each activity was highlighted with supporting graphics and timed to a motivating soundtrack to keep the pacing upbeat. The final video made the daily routine simple to understand and more engaging for distributors, improving how the information was communicated and retained.
