Company:
Xyngular
Year:
2021
Overview
The 8-Day Jumpstart is designed to support rapid weight loss through a simple schedule, proven products, and a structured meal plan. To help new participants understand when to take each product and what each one does, I created a motion-graphic explainer video built entirely in After Effects. Using product imagery, custom icons, and clean visual sequencing, the video breaks down the program into a clear, easy-to-follow guide.
Problem
The Jumpstart guidebook contained essential information, but participants often struggled to visualize the daily routine, product timing, and overall flow of the program. Xyngular needed a more engaging, accessible format that simplified the learning curve and supported first-time users.
Solution
I developed a polished explainer video that walked viewers step-by-step through the 8-Day Jumpstart program. By combining product photos, iconography, structured pacing, and clear callouts, the animation clarified when to take each supplement, why it matters, and how it builds healthy habits over the eight days. The final video served as an easy onboarding tool that improved user comprehension and reinforced product value.
