Company:
Vivint Solar
Year:
2019
Overview
As part of Vivint Solar’s partnership with Home Depot, I designed a suite of in-store print assets to support sales teams during their nationwide roadshow. My role focused on creating clear, approachable, and visually compelling materials that would quickly catch the attention of busy shoppers. The goal was to strengthen brand presence, simplify the solar offering, and help drive customer sign-ups in a high-traffic retail environment.
Problem
Vivint Solar needed a way to effectively communicate the benefits of solar energy to Home Depot customers who were often browsing quickly and not actively seeking information. Their existing materials lacked the clarity, visual impact, and quick-read messaging needed to support sales reps in converting casual interest into meaningful conversations and scheduled appointments.
Solution
I developed a cohesive set of print assets—including large-format banners, informational flyers, handouts, and appointment cards—designed to be both attention-grabbing and easy to understand. By using bold visuals, clean layouts, and concise messaging, each piece clearly outlined Vivint Solar’s benefits, financing options, and installation process. The unified visual system helped sales teams engage shoppers more effectively, streamline appointment scheduling, and increase lead conversion throughout the roadshow.
