Company:
Vivint Solar
Duration:
2018-2020
Overview
Vivint Solar sent a monthly customer newsletter to keep customers informed about their solar performance, company updates, and educational resources. I designed the newsletter layout in Photoshop, focusing on strong visual hierarchy, brand consistency, and clear content organization. The design combined solar usage data, environmental impact visuals, blog content, and customer resources into a clean, easy-to-read format.
Problem
Solar data and updates can feel overwhelming or difficult to understand when presented without clear structure. Vivint Solar needed a visually engaging newsletter that could communicate important information at a glance while still encouraging customers to explore additional content.
Solution
I created a modular, brand-driven newsletter design that used consistent spacing, typography, and color to guide readers through each section. Visual callouts helped simplify data points, while clear buttons and imagery encouraged engagement with blogs, tools, and account resources. The final design made monthly updates feel approachable, informative, and aligned with Vivint Solar’s brand.
