Company:
Fishbowl Inventory
Year:
2022
Overview
During Fishbowl Inventory’s company-wide rebrand, I redesigned the Hosted Services Recommendations one-sheet, an essential asset outlining five different server packages. My role included creating a new layout, developing custom package logos that combined a laurel-wreath motif with Fishbowl’s updated icon, and applying the new brand colors, typography, and hierarchy. The goal was to deliver a cleaner, more modern design that could be used in both print and digital formats while presenting complex information in a visually intuitive way.
Problem
As Fishbowl transitioned to a new brand identity, their existing server package documentation no longer aligned with the updated visual style. The original layout was cluttered, lacked a strong hierarchy, and wasn’t flexible enough to work across print and digital platforms. With five different packages to present, the design needed to organize dense information clearly while incorporating the refreshed branding.
Solution
I created a structured, modern one-sheet that introduced a new visual system for the server packages, including custom badge-style logos that merged Fishbowl’s icon with a laurel wreath to signal value and distinction. Using the updated color palette, typography, and grid system, I built a layout that balanced readability with visual impact, ensuring each package was easy to compare at a glance. The final design worked seamlessly across print and digital formats, reinforcing the new brand direction while improving clarity for customers and sales teams.
