Company:
Xyngular
Year:
2020
Overview
For Xyngular’s distributor summit, I designed a series of invitation concepts exploring two distinct directions: a stylized art-deco approach and a location-themed design tailored to the event site. While the location style was the initial request, I proposed the art-deco concept as a fresh alternative that added sophistication and energy to the event branding. The art-deco design was ultimately chosen for printing and distribution to all attendees.
Problem
Xyngular needed a polished, event-specific invitation that felt premium and memorable for distributors. Their original concept was limited to a simple location-themed design, but it lacked the visual impact and distinctive identity needed to set the tone for a major summit.
Solution
I developed two complete invitation concepts, one grounded in the event’s location and another inspired by art-deco styling with bold geometric elements and elegant typography. By presenting an elevated creative option that aligned more strongly with the event’s tone, the art-deco version was selected as the final printed piece. The result provided Xyngular with a striking, celebratory invitation that helped establish the summit’s visual identity.
