A branded social countdown campaign created to build urgency around Miséria’s fundraising deadline.
2025
Miséria Film
A series of digital campaign assets developed for Miséria’s fundraising push, using the film’s established visual language across a countdown leading into the final days of the campaign.
Problem
The fundraising campaign needed a way to keep the deadline visible without posting the same message repeatedly. Each piece had to feel connected to the film while still giving audiences a clear reason to pay attention as time ran out.
Solution
I created a cohesive countdown system using Miséria’s existing brand language, adapting the typography, imagery, and messaging across each post. The result gave the campaign a consistent visual rhythm while increasing the sense of urgency as the deadline approached.
