A series of social campaign posts created to build intrigue around Miséria through ominous imagery, typography, and recurring visual motifs.
2025
Miséria Film
A collection of digital campaign posts developed to promote Miséria across social media. The pieces used a consistent red-and-black visual language, character imagery, and short provocative copy to create a recognizable campaign presence around the film.
Problem
The campaign needed social content that could attract attention quickly while still feeling connected to Miséria’s darker identity. Each post had to work independently in a feed, but together they also needed to feel like parts of the same campaign rather than unrelated promotional graphics.
Solution
I created a cohesive visual system using a limited color palette, recurring character imagery, bold typography, and short narrative hooks. By varying the compositions while maintaining the same core visual language, the campaign could stay visually consistent without becoming repetitive.
