Company:
Xyngular
Year:
2020
Overview
For Xyngular’s annual Black Friday promotion, I created a complete set of digital graphics for Instagram and Facebook, including posts, stories, and banner images. Every asset was adapted for the U.S., Canadian, and Spanish-speaking markets, requiring careful attention to localized messaging, pricing, and region-specific promotions. The visuals ranged from countdown graphics to product spotlights and sale-focused announcements, all aligned with Xyngular’s seasonal marketing strategy.
Problem
Each Black Friday season required a brand-new set of graphics to match updated product bundles, pricing changes, region-specific offers, and new promotional incentives. Xyngular needed a cohesive campaign that could adapt across multiple formats (posts, stories, banners) and three languages while still delivering clear, high-impact visuals that supported different types of sales.
Solution
I developed a flexible visual direction for the campaign and produced customized assets for every promotion, product, and regional variation. Each graphic was built with localized copy, accurate pricing, and layouts optimized for U.S., Canadian, and Spanish-speaking audiences. The final deliverables included countdowns, product-forward posts, sale highlights, and banner graphics, creating a comprehensive multilingual Black Friday presence across Xyngular’s social platforms.
