Company:
Vasion
Year:
2022
Overview
For Vasion Automate Pro’s Engineering and Product Summit, I designed a branded swag collection that blended nostalgia with modern brand elements. The goal was to create event merch that felt fun, memorable, and aligned with the summit’s collaborative spirit. The collection included custom stickers, hackathon-winner stickers, and wearable apparel that reflected a playful yet professional aesthetic.
Problem
The summit needed swag that went beyond generic branded items. Vasion wanted pieces that energized attendees, celebrated the event’s competitive hackathon, and introduced a refreshed visual tone without straying from brand guidelines. Their existing assets lacked the personality and thematic cohesion needed to make the merchandise feel special or worth keeping.
Solution
I created a retro-inspired visual direction that combined nostalgic motifs with Vasion’s existing brand identity to produce a cohesive collection of exclusive swag. Each item (event stickers, hackathon winner stickers, T-shirts, and hats) was designed to stand out while reinforcing the summit’s theme. The final deliverables gave attendees a sense of pride, fun, and belonging, elevating the energy of the event and strengthening brand engagement.
