Company:
Fishbowl Inventory
Year:
2022
Overview
For Fishbowl Inventory’s e-commerce campaign, I created a set of visually compelling graphics tailored for business owners looking to streamline inventory management. My role focused on developing clean, on-brand visuals for digital ads, social posts, and promotional materials that communicated Fishbowl’s value quickly and clearly. The goal was to reinforce their identity as a leading inventory solution while boosting engagement and conversions across their digital channels.
Problem
Fishbowl Inventory needed to reach e-commerce and warehouse-based businesses with marketing that clearly communicated the value of their inventory management tools. Their existing visuals didn’t fully convey the efficiency, clarity, or approachability of their product. As a result, business owners weren’t immediately recognizing how Fishbowl could help streamline operations or why it was the right solution for their needs.
Solution
I developed a series of visually compelling, on-brand graphics designed to simplify and highlight Fishbowl’s inventory management benefits. Using dynamic layouts, consistent color systems, and clear typography, every asset was built to increase engagement, improve clarity, and strengthen Fishbowl’s visual identity across digital ads, social media, and promotional materials. The designs made complex inventory workflows feel accessible, essential, and easy to understand — ultimately helping drive conversions and brand trust.
