Vivint Solar needed a brochure that could effectively communicate the value of going solar to Costco shoppers, an audience that expects clarity, credibility, and quick-read information. Their existing materials weren’t optimized for Costco’s unique retail environment or its distinct brand personality, leading to confusion around solar incentives, savings, and the installation process. They required a piece that balanced two different brand identities without sacrificing readability or impact.I developed a brochure that balanced Costco’s highly strict brand requirements with Vivint Solar’s clean, modern design language. Using clear hierarchy, approachable messaging, and strong visuals, the design broke down complex solar concepts into simple, memorable sections. Key financial incentives, benefits, and next steps were highlighted to ensure customers could quickly grasp the value of solar. The final piece delivered a cohesive, trustworthy, and visually appealing brochure that strengthened both brand alignment and customer engagement.