Company:
Xyngular
Year:
2020
Overview
For Xyngular’s holiday campaign, I created a festive product photoshoot for Chocolate Lean that combined seasonal warmth with the brand’s clean, wellness-driven aesthetic. The goal was to produce promotional imagery that felt elevated, inviting, and aligned with the Christmas theme without overpowering the product. These images were used across social media and seasonal marketing materials.
Problem
Xyngular needed Christmas-themed visuals that felt festive but still aligned with the brand’s health-and-wellness identity. Their existing assets weren’t seasonal or engaging enough for promotional use on social and e-commerce.
Solution
I styled and photographed the Chocolate Lean product using cozy, holiday-inspired props, warm lighting, and clean composition. The final images balanced Christmas energy with Xyngular’s modern aesthetic, giving the brand a polished, seasonally relevant promotional asset.
